12 Best Face Primers of 2025 to Lock in Your Makeup All Day

Key ingredients: peptides, mimosa flower extract, ceramides | Who it’s good for: individuals looking to minimize fine lines | Finish: satin

Best Glowy: Armani Luminous Silk Hydrating Primer

Why it’s worth it: Silky without sacrificing the soft stickiness key to an incredible makeup primer, Armani’s Luminous Silk Hydrating Primer ticks all the boxes. The skin-care/makeup hybrid formula boosts radiance, moisturizes swiftly, and enhances the wear time of your favorite products. Pair it with Armani’s Luminous Silk Foundation for a seriously glowy moment.

Interim shopping director Deanna Pai before applying Armani’s Luminous Silk Hydrating Primer

Deanna Pai

Pai after applying Armani’s Luminous Silk Hydrating Primer

Deanna Pai

Tester feedback: “True to its name, this primer really does make my skin look more luminous. In my mid-30s, I’ve been dealing with both large pores and fine lines, so I love that this multitasking formula can handle both with ease,” says interim shopping director Deanna Pai. “It feels smooth (but not greasy) and leaves my skin looking airbrushed, especially when layered under foundation.”

Key ingredients: shea butter, rice bran, glycerin | Who it’s good for: everyone | Finish: glowy

Best Moisturizer: Merit Great Skin Priming Moisturizer