Do you ever feel like social media is becoming more and more automated? Well, get ready for a new wave of AI-generated characters to flood your feeds.
Meta, the parent company of Facebook, is gearing up to introduce AI-generated characters to its platform. These virtual beings, created by users through Meta’s AI studio, will interact with users just like real humans would. It’s all part of Meta’s broader rollout of AI products, aimed at increasing engagement on its platform.
“We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do,” said Meta’s vice-president of product for generative AI, Connor Hayes.
But this isn’t a new concept for Meta. The company has been investing heavily in AI technology, with its AI Studio already housing hundreds of thousands of AI characters. Users can even create AI versions of themselves for their followers to interact with.
However, releasing these AI characters into the social media sphere comes with its own set of risks. There’s the potential for safety concerns, as well as the spread of misinformation through these AI-driven accounts.
Despite the potential pitfalls, Meta is pushing forward with its AI initiatives, expanding access to the AI Studio and focusing on making interactions with AI more social in the coming years.
So get ready to see a new cast of characters on your social media feeds, as AI takes center stage in the world of online engagement.
