O’Reilly emphasizes the distinction between identity and behavior, highlighting how some individuals engage in activities like group sex without identifying as swingers, particularly among younger generations who are moving away from the swinger label.
Mario Cruz, operations manager at Desire Cruises, agrees and points out the marketing challenges associated with the term “swingers.” He notes that many companies and partners prefer not to be associated with the term due to existing media censorship regulations. Adhering to current trends is essential for reaching the target customer base.
Regardless of the terminology used, these cruise lines primarily cater to individuals interested in polyamory, non-monogamous experiences, and other sex-positive activities. Leanne Yau, a polyamory educator and advisor for the LGBTQ+ dating app Taimi, describes these cruises as an extension of lifestyle events where participants can expect sexual encounters while enjoying a holiday and meeting people from diverse backgrounds.
While group sex and swinging are common activities on these cruises, not everyone participates in such activities. These cruises offer a non-judgmental and safe environment for individuals to connect with like-minded individuals. In addition to traditional cruise amenities, lifestyle cruises provide clothing-optional areas and designated spaces for sexual activities, known as “playrooms.” Professional sex educators, like O’Reilly, offer educational programming on board.
Consent is a top priority on these cruises, with guidelines provided before boarding and reinforced throughout the journey. O’Reilly ensures that guests are aware of the rules and emphasizes consent through workshops and keynotes led by experts. The goal is to create a welcoming and safe space for all participants to explore their sexual boundaries and desires.
