What to Buy In July—And What You Should Probably Skip

Summer is in full swing, but this isn’t just the season for cookouts and camping trips: July kicks off with massive sales right off the bat thanks to Fourth of July weekend and doesn’t really let up. Even after the holiday is over, shoppers can take advantage of tons of great discounts during Amazon Prime Day, which starts on Tuesday, July 16, and runs through Wednesday, July 17. Other major retailers, like Nordstrom and Walmart, are running their own sales events during this period, too, so if you’re trying to save some extra bucks, this is one of the best times of year to do it.

Apart from major sales events, there are other ways to get more for less this month. On Thursday, July 11, you can get one free Slurpee at participating 7-Eleven stores in honor of the brand’s 97th anniversary. Later in the month, you can also expect to find other freebies because of National Ice Cream Day. Below, check out more of what’s worth buying during the month of July, plus what you can probably skip.

1. What to Buy in July
2. Buy: Summer Clothing and Swimwear
3. Shop: Fourth of July Sales
4. Buy: Amazon Devices
5. Buy: Luggage and Travel Accessories
6. Shop: Ice Cream Deals
7. What Not to Buy in July
8. Skip: Lawn Mowers
9. Skip: Back-to-School Items
10. Skip: Major Electronics

What to Buy in July

Buy: Summer Clothing and Swimwear

Want to add to your summer wardrobe? Now is a good time to do it because clothing usually gets marked down about six to eight weeks after a season begins. While summer hasn’t lasted quite that long yet, you can usually still find deals on apparel because many retailers want to clear out their inventory ahead of fall and offer mid-year sales.

The Nordstrom Anniversary Sale, which opens to the general public on Monday, July 15, and runs through Sunday, August 4, is one of the best chances to save. Shoppers can expect significant bargains on brands like Madewell, Free People, Halogen, and others. Additionally, Nordstrom cardholders can get a head start on the deals, as exclusive early access for them begins on Saturday, July 13.

Beyond Nordstrom, Old Navy’s Red, White and Whoa! sale is another excellent way budget shoppers can stock up and save. You can snag clothing and accessories for you and the kids for upwards of 60 percent off, plus get flip-flops and other accessories starting as low as $2.

You can find great deals on swimsuits right now, even during their peak season. If you’re getting ready for a pool party, check out Aerie Swim for comfortable swimwear with up to 50 percent off select styles. Additionally, popular brands like SummerSalt are offering sales promotions as well: use the code SPF30 at checkout on the SummerSalt website to get 30 percent off everything.

Shop: Fourth of July Sales

Like many other holidays, Fourth of July has become a major sales event in recent years. Whether you’re considering a major appliance or grill purchase, you’ll find great values over the long weekend as retailers of all sizes offer maximum savings during the event. These deals typically expire after the first week of the month, so act fast.

Head to Lowe’s for discounts on major brands like Weber, Char-Broil, and Napoleon during their holiday savings event. You can also get up to 40 percent off select major appliances like refrigerators and chest freezers until July 10. At The Home Depot, enjoy comparable Fourth of July savings, including up to 25 percent off storage and organization accessories and significant discounts on washers, dryers, and dishwashers from various brands.

Buy: Amazon Devices

This year’s Amazon Prime Day celebrates its 10th anniversary, starting on July 16 at around 3 a.m. EST and ending on July 17 at 11:59 p.m. PT. The 48-hour event offers exclusive deals for Prime members.

Although Prime Day is a few weeks away, Amazon’s official blog has already listed some of the best early Prime Day deals for Prime members. These include limited-time discounts on Audible and Kindle Unlimited subscriptions, coupons for Amazon Fresh, and significant markdowns on Amazon devices.

This includes limited-time deals on Audible and Kindle Unlimited subscriptions, coupons for shopping at Amazon Fresh’s outlets, and significant discounts on Amazon devices. For example, the three-pack Amazon eero mesh Wifi system is currently priced at $100, which is 53 percent off its lowest-ever price on the website. Additionally, the Blink Outdoor 4 (4th Gen) and Blink Mini 2 combo deal is available for just $50, $90 lower than its usual $140 price. If you’re looking for specific deals, make sure to stay tuned for our coverage of the event.

Investing in good-quality luggage can make your summer vacation travel much less stressful. Right now, Samsonite, known for top-rated luggage like the Cosmolite 3.0 2-piece set, is offering 30 percent off across the site, along with free shipping.

You can also find generous discounts at Away, where all their best sellers are on sale for up to $150 when you use the promo code GETAWAY at checkout. This includes packing cubes, toiletry bags, rolling duffles, and the popular Carry-On suitcase. As the brand rarely offers deals, this is a rare opportunity for shoppers to save while splurging on their travel items.

National Ice Cream Day isn’t exclusive to one retailer, so many brands offer deals. Last year, Baskin Robbins and Dairy Queen provided discounts, with Baskin Robbins offering $5 off orders of $20 or more with the promo code SEIZETHEYAY in their app, and Dairy Queen giving $1 off any dipped cone purchased via their app. Keep an eye out for sweet deals this year! Feeling lucky? Enter Bruster’s National Ice Cream Month sweepstakes by July 31 for a chance to win free ice cream for a year, valued at up to $300. While the specific discounts are not yet known, they are expected to be delightful. So, hold off on purchasing a lawn mower for now and wait until fall for the best deals. And don’t rush to buy back-to-school items just yet; the best time to shop for school supplies is in mid-to-late summer when sales tax holidays kick in. Additionally, consider waiting on major electronics purchases to take advantage of back-to-school sales and tax holidays for potential savings. Looking to score some deals on tech gadgets this month? While you can snag discounts on Amazon devices during Prime Day, you might want to hold off on purchasing devices from other brands like Samsung and Apple. Why? Well, August and September are typically prime times for new smart device launches, such as tablets, smartphones, and earbuds.

But don’t worry if you miss out on deals this July. As we head into the final quarter of the year, you can expect to see major price cuts on older models and even more attractive discounts on wearables and smartphones. With Black Friday and the holiday season just around the corner, waiting until September or late August could mean even bigger savings for you.

So, if you’re in the market for some new tech toys, be patient and hold off on making any big purchases until the fall. Your wallet will thank you later! sentence: The cat sat lazily in the sun, enjoying the warmth on its fur.

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